Australian connected home appliance industry to boom to $ 3.2 billion by 2019
News from The Australian Financial Review:

by Paul Smith

The Australian market for the so-called “internet of things”, or connected home devices, is tipped to grow by almost 11 times in the next four years, hitting $ 3.2 billion in 2019, new research from Telsyte has found.

Telsyte predicted that by 2019, the average household will contain 24 internet-connected devices, compared to an average of nine in 2015. This will be boosted by the widespread adoption of long-anticipated ideas such as internet-connected fridges, smart home security systems and sensor-driven smart energy systems in homes.

In its report Telsyte said a commitment by Samsung to connect 90 per cent of its new products to the internet by 2017 and all of them by 2020, was an indication that even non-tech savvy consumers would become more connected by default. It said companies not traditionally in the technology market, from Ikea to Breville, were starting to unveil their internet of things plans.

Teslyte analyst Steven Noble told The Australian Financial Review Australian consumers were likely to be early adopters of connected home products, and that it was becoming easier for everyday users to…………… continues on The Australian Financial Review

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Related News:

Sears Home Services Pushes Do-It-For-Me Over Do-It-Yourself
News from AdAge.com:

Sears is kicking off a campaign for its Home Appliances and Services sector that takes jabs at the do-it-yourself trend and aims to spotlight more of the retailer’s home improvement services.

The brand, which is one of the nation’s top appliance sellers and repair providers, wants to call attention to its full suite of home-improvement offerings, which includes roofing, HVAC, window installations, kitchen remodeling and home-protection services, among others. The company has historically advertised those services at the local level and through direct marketing.

“We’re in a number of businesses that we don’t do brand marketing around,” said Chip Smith, CMO-home appliances and services at Sears, who joined the company last November. “We saw a big opportunity to improve … an opportunity to tell a broader story.”

The badly flagging retailer could use a boost from the appliances sector, which has held strong in recent earnings despite steady drops in other categories like apparel and auto. Parent company Sears Holdings has lost money for 12 straight quarters and closed 234 underperforming Sears and Kmart stores last year, a majority of which were Kmart locations.

…………… continues on AdAge.com

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